Noom Privacy Policy
Noom Privacy Policy
Summary:
This policy explains what data we collect, how we use it, and what choices you have. It applies to how Noom handles your data when you use our services.
Noom’s mission is to help as many people as possible live healthier lives through behavior change. We wrote this policy to help you understand what information we collect through our websites, apps, devices, and other products and services.
Please note, this policy does not cover data we handle on behalf of other entities. Those practices are covered by our agreements with those entities. Please see those privacy policies for how they handle your data.
How we collect information:
Summary:
We collect data in a few ways: what you give us directly, what is gathered when you use Noom, data from outside sources, and insights from that data. This may include personal, technical, and health information.
Information you provide: When you sign up for or use Noom, you share certain information, such as:
- Common personal information and identifiers: We collect name, username or alias, and contact details such as email address, postal address, and phone number.
- Demographic data: In some cases, we request that you provide or you may offer age, gender, marital status, and similar demographic details.
- Payment information: If you make a purchase or other financial transaction, we collect credit card numbers, financial account information, and other payment details.
- Contents and files: We collect the photos, documents, or other files you upload to Noom; and if you send us email messages or communications, we collect and retain those communications.
- Sensitive Personal Information:
- Account access information: We collect information such as a username or account number in combination with a password, security or access code, or other credential that allows access to an account.
- Contents of communications: We collect the contents of messages you send in chats and message boards in our apps.
- Health data: We collect and analyze information concerning your health, such as weight, mental state, sleep and exercise habits, and food intake.
- Sensitive demographic data: We collect information about racial or ethic origin, religion, or philosophical beliefs that you may provide or we infer throughout the program to better support you.
Technical information collected automatically when you use Noom: When you use our website or mobile application, certain internet and electronic network activity information gets created and logged automatically. Here are some of the types of information we collect:
Log data: When you use Noom, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your IP address, browser type and settings, and the date and time you used Noom.
Geolocation data: Depending on your device and app settings, we collect geolocation data when you use our apps or online services. For example, we may infer your general geographic location (such as city, state, and country) based on your IP address.
Cookie data: We and our partners also use cookies, web beacons, mobile analytics and advertising device IDs, and similar technologies. We and our partners use these technologies in websites, apps, and online services to collect personal data (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services. For more information on our use of cookies, please see our Cookie Policy.
Device information: In addition to log data, we collect information about the device you’re using Noom on, including the type of device, operating system, settings, unique device identifiers, and crash data.
Usage data and customization: When you’re on Noom, we use your activity—such as the foods you typically log—to customize your experience. We also automatically log your other activity on our websites, apps, and connected products, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website.
Sensor data: We may also receive data from third party sensors you choose to connect; for example, you can choose to connect your Apple Watch Health App with Noom so we can receive and help you track your step and exercise data.
Information we create or generate: We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we may infer your BMI from your height and weight.
Information collected from third-party services: We also obtain the types of information described above from third parties. These third-party sources include:
- Third-party partners: Third-party applications and services, including social networks you choose to interact with to connect to our services.
- Information our advertisers share with us: We also get information about you and your activity from our advertising partners and other third parties we work with. For example, online advertisers or third parties share information with us to measure, report on, or improve the performance of ads for Noom.
- Co-branding/marketing partners: Partners with which we offer co-branded services or engage in joint marketing activities.
- Service providers: Third parties that collect or provide data in connection with work they do on our behalf. For example, companies that determine your device’s location based on its IP address.
What we do with the information we collect:
Summary:
We use your information to run and improve Noom, personalize your experience, support you, communicate with you, and (in some cases) show you marketing or ads.
| Purposes of Use | Categories of Information |
|---|---|
| Product and service delivery. To provide and deliver products and services, including fulfilling your order, troubleshooting, and personalizing our services. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data. |
| Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data. |
| Product improvement, development, and research. To improve our products and services and develop new products and services (including AI/ML) and conduct user research (surveys, interviews). | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data. |
| Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data. |
| Customer support. To provide customer support and respond to your questions. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Account access information, sensitive demographic data, contents of communications, health data. |
| Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, reminders, support, and administrative messages. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Sensitive demographic data, health data. |
| Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners. | Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Sensitive demographic data, health data. |
| Advertising. To display advertising to you. | Contact information, demographic data, payment information, content and files,identifiers and device information, geolocation data, log data, usage data, sensor data, inferences. Sensitive Information: Sensitive demographic data, health data. |
How and when we share your information:
Summary:
We share your data with service providers, partners, and others to run our business, process payments, or comply with the law. We also share when you connect other services. Some sharing may count as “selling” under certain privacy laws.
We may share your information with, for example:
- Other services: Other services, at your direction, when you decide to link your Noom account to those services.
- Service providers: We provide your information to vendors or agents working on our behalf for the purposes described in this policy.
- Financial services and payment processing: When you provide payment data, we will disclose payment and transactional data to banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, analytics, or other related financial services.
- Corporate transactions: We may disclose your information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
- Legal and law enforcement: We will access, disclose, and preserve your information when we believe that doing so is necessary to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
- Safety, security, and protecting rights: We will also disclose your information if we believe it is necessary to:
- Protect our customers and others; for example, to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone.
- Operate and maintain the security of our services.
- Protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.
How long we keep your information:
Summary:
We keep your information only as long as needed to run our services, meet legal needs, and resolve disputes. How long we keep data depends on the type of data and how you use Noom.
We keep your information only so long as we need it to provide our services to you, fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Actual retention periods can vary significantly based on your expectations and consent, the sensitivity of the data, the availability of automated controls, and our legal or contractual obligations.
Your rights and choices:
Summary:
You have control over your information. You can access, update, delete, or request a copy of your data, and adjust how we use it. Some rights depend on where you live.
Our goal is to give you simple and meaningful choices regarding your information. If you have a Noom account, many of these controls are built directly into your settings. For example, you can:
- Edit information in your profile at any time.
- Link or unlink your Noom account from other services.
- Choose whether Noom will be customized for you using your inputs.
- Close your account and delete your account data.
Research participation:
Summary:
We may use data that doesn’t identify you to improve our programs and conduct research. You can opt out if you don’t want your data used this way.
Transferring your information:
Summary:
Your information may be stored or processed in different countries, including the United States. We take steps to protect your data when it’s transferred.
State-specific disclosures:
Summary:
If you live in certain U.S. states, you may have additional rights—like knowing what data we collect, requesting deletion or correction, or opting out of certain data sharing practices.
Residents of the EEA, UK, and Switzerland:
Summary:
If you’re in the EEA, UK, or Switzerland, you have certain data rights. These include access, deletion, and the right to object to or limit how your data is used.
Changes to this policy:
Summary:
We may update this policy from time to time. If we make major changes, we will notify you. Continuing to use Noom means you accept the updated policy.
Contact us:
Summary:
If you have questions about your data or this policy, you can contact us at support@noom.com.
The best way to get in touch with us is by emailing support@noom.com.
Noom, Inc.
Attention: Privacy Officer
One Palmer Square, Suite 441
Princeton, NJ 08542
Updated Oct 1, 2024.